After 13 years working on the east side of the Metroplex I recently made the move west to join GCG as Account Services Director. The question some may ask is why? Well, the answer comes in two sizes, long and short. So, here we go…
I’ve worked for big agencies, small agencies on global brands and local businesses. I’ve been on the client side and back again. As different and varied as my experiences have been there is a common thread that runs throughout. It’s the fire in the bellies of all marketing and advertising professionals. The desire to positively impact the business of our respective clients. The desire to do great work. The professional satisfaction of moving the needle, growing sales, increasing traffic. The personal satisfaction of seeing work you’ve helped come to life (yes, creative people, even lowly account folks take some credit for the magic you make happen), winning awards and industry accolades. This is what keeps us going in this crazy business after all, right?
In short, what I’ve found at GCG is an agency where that passion is alive. So, for me, going west was an easy decision. An opportunity to reignite the fire in my belly that had grown dim and accept a new challenge. Needless to say, I am looking forward to it and am glad to be here.
As a side note on the topic of passion, can we temper the TCU love a little bit? Great school, nice football program, I even spent my freshman year there but let’s remember who the big dog (err, bovine) on the block is. Hook ‘em Horns!
